Tuesday, 7 February 2012

City Girl Reports: Marni for H&M, directed by Sofia Coppola

H&M has recently enjoyed some high-profile collaborations, to include Versace, Karl Lagerfeld, Jimmy Choo and recently, an underwear collection designed by David Beckham. The next label to jump on this successful designer-meets-high-street-bandwagon (and perhaps the one I am most excited about), is Marni. Designed by Marni's founder Consuelo Castiglioni, the Spring 2012 collection for H&M will be available online and in 260 stores worldwide on March 8, one month from today. Juxtaposing colour, print and pattern, Marni for H&M will give both male and female fans an opportunity to enjoy everything the label has become loved for, at a fraction of the usual price. Sure to sell-out and sure to stand out, Marni for H&M will tap into Spring/Summer 2012 trends for lively, embellished fabrics and accessories, whilst offering a seductively unique capsule collection. Let the holidays and good times roll! Here are a few sneak-preview pics:

Consuelo Castiglioni and H&M's Margareta van den Bosch style a model
Consuelo Castiglioni sketches the Marni for H&M collection
Consuelo Castiglioni styles a male model
Upping my excitement to an even greater level, the Marni for H&M advertisement film has just been released and was directed by one of my favourite filmmakers, Sofia Coppola. The perfect choice, in my opinion, to capture the vivacity, colour and adventurous spirit of Consuelo's creativity and the Marni ethos. Styled by British Vogue's Lucinda Chambers and Michelle Rafferty and featuring British actress Imogen Poots, Coppola's film was shot on location in Morocco. Evoking her previous films such as Lost in Translation or Somewhere, Coppola's visually stunning cinematography, lighting and composition bring a multi-layered story and stimulating environment in which the artistry of Marni's clothes are expertly captured. As achieved previously, Sofia Coppola's dreamy shots are teamed with perfectly paced and well-chosen music, in the form of Bryan Ferry's Avalon. 

Here is the Marni for H&M video, directed by Sofia Coppola (if you are reading this via email, you may need to visit the blog, or YouTube for a wider view):

Marni for H&M will be available online and in-store from 8 March 2012. 

Images) British Vogue.


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