Monday, 5 December 2011

City Girl Reports: Vogue's Online Fashion Week

Today, Monday December 5, marks the beginning of British Vogue's Online Fashion Week 2011. Lasting for 24 hours a day, from Monday December 5 - Friday December 9, this is Vogue's first ever Online Fashion Week, in association with Give as you Live. Give as you Live allows shoppers to raise money for their favourite charity - simply nominate as you pay for your purchase from one of Vogue's featured retailers. 
Florence Welch opened Vogue's Online Fashion Week at 9am 
Vogue's Online Fashion Week celebrates shopping on the web and the timing for Christmas present-buying is perfect. Every participating company (think designer labels like Chanel and Alexander McQueen) to high street brands (including Topshop and Reiss), is offering special online events, prizes, discounts or free gifts. Celebrity wish lists and 'favourite fashion moments' are guaranteed to get you in the mood. How about starting with Anya Hindmarch's online snowglobe hunt? Find all five globes around Anya's site and you could win this gorgeous Valorie clutch...
Valorie clutch in glitter fabric by Anya Hindmarch - to win!
In the vein of Vogue's Fashion Night In (but for a whole week!), this is another chance to be involved in an innovative, one-of-a-kind event from British Vogue ... and get that festive feeling. Here are some Online Fashion Week shopping highlights:

  • Throughout this week, Urban Outfitters will offer flash sales on products revealed every day in the Online Fashion Week blog. Until midnight tonight, choose from a selection of heels and bags, at 15% off. Shoppers will also be entered into a draw to win £500 to spend online. Checkout code: VOGUEFW.
Jute Shopper at Urban Outfitters, original price: £28

  • For any brides out there, Jenny Packham is offering a 10% discount on all items, until midnight on Friday December 9. All shoppers will also be entered into a prize draw to win a dress from Jenny's A/W 2011-12 collection, up to the value of £1,500. Checkout code: VOGUEJP01.

Jenny Packham Anisette II Bridal Headdress, original price: £305

  • If you've fallen in love with the trend for fashion illustration, why not adorn your walls with a print by David Downton or Bobby Hillson, from Fashion Illustration Gallery? You'll get free shipping throughout this week, and 10% of sales will go to charity. Checkout code: ONVOGUE.

Valli, 2008, by David Downton at Fashion Illustration Gallery,
original price: £300

  • One of my favourite footwear brands (a girl who loves her 'flats') French Sole, is offering a 20% discount on a different shoe style each day. Keep your eyes peeled to their site! Today: Large Glitter HenriettaCheckout code: n/a.
Large Glitter Henrietta in Multi by French Sole, new price: £80.80 
Lousada Heyhoe & Anthropologie collaboration, £various

To stay on top of the special offers and events (updated constantly), tune into the Online Fashion Week blog. Here is a full list of retailers. Many offers are time-limited, so be careful not to miss out! I'd love to hear what you buy...

Images: British Vogue.


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