Friday, 31 December 2010

An A-Z Guide of New Year Sales Shopping (Part A)

2011 is just around the corner, but the 'New Year' sales shopping extravaganza has already begun. Post-Christmas, our (personal) retail appetite is unprecedented. Widespread, substantial discounts on quality brands, gives fashion-lovers the perfect excuse to head to the high-street/malls/online. Some shoppers search for bags or coats, whilst others seek the most dramatic discounts. Not patient/brave enough to hunt for specific items at this time of year, I organise my sales shopping by store, selecting a few then finding out what each sale has to offer. I have arranged my sales shopping guide in the same way. Hopefully it will be an easy way for you to find sales that also appeal to you. Here's 'Part A'.

A) Find charming dresses and Accessories at Anthropologie and enjoy 70% off designer brands at Asos

B) Layer up with a beautiful Bonbi Forest tee (recently featured in Amelia's Magazine). Then, snuggle up in an English cardi from Boden and treat little family members with an outfit from Bells and Whistles Kids (both up to 50% off). 

Bonbi Tree Tee, by Bonbi Forest
C) Choose conscious cotton and cashmere, at Chinti & Parker (up to 70% off Winter getaway styles) and dress up for an occasion with 50% off at Coast.

D) Go vintage with Dahlia dresses and playsuits, or find funky t-shirts and accessories at Diverse Clothing, on Upper Street. You can also find courts or boots with up to 60% discounts at Dune.


Yellow Drape Sleeve Dress, by Dahlia

E) From party tops to cosy sweaters, Ella Moss has reduced many items. Speaking of cute knits, one of the labels currently topping my wish-list, is Elizabeth Lau; find her at Coggles. And, if you're going on holiday, stock up on the popular Eley Kishimoto 'Flash vests', not forgetting your skateboard

F) FrostFrench boasts striking prints, detailing and 70% off. Meanwhile, French Connection has reduced items by 60% across various collections, including the 'Catwalk Collection' and '1972 Vintage Collection'. 

French Connection Clover Jersey, Catwalk Collection
G) Fall in love with unique furnishings, at Graham & Green (up to 70% off). Treat your man to a jersey or 'Liberty Shirt' with up to 60% off, from exciting South-West brand, Griffin

H) Find your inner boho-chick, with House of Harlow at My Wardrobe (up to 50% off). And, you can't fault H&M for stylish but staggeringly affordable pieces. The 70%-off sale, includes this gem of a skirt, below.
H&M Chiffon Skirt

I) For stylish mums-to-be, look no further than Isabella Oliver Maternity. For the rest of us, Isabella Oliver 365 contains some of the gorgeous jersey and wrap dresses that made her name. For an edgier look, Parisian brand Iro is worth discovering. Their distinctive designs can be found at Urban Outfitters, also reduced.

Lucy Mini Check Blouse, by Iro

J) One of my personal favourite US imports, J Crew (at Net-a-Porter) has up to 50% off. From lavish gowns, to military jackets, to sequin skirts, this is a must-see sale. Alternatively, for a super-smart addition to your wardrobe, try Jaeger. With savings up to 50%, many highly-covetable items are now within reach. There is also an 'Under £100 page'.

Jaeger Zip Detail Parka Dress

K) With brands from Mackage to Irwin & Jordan, KJ's Laundry is a brilliant boutique. For a sales splurge, check out their online sale or Marylebone store. Looking for ethical fashion? Try Komodo, pioneer of ecologically produced and fairly traded clothing. Their soya jersey dresses and tops are utterly charming.

L) From one London boutique to another, Labour of Love is a treasure trove of creative designs, all just a little bit different. Many items are available in their impressive sale, including pieces from their eponymous label. I love this sundress... save it for summer! Home to independent fashion designers, The Laden Showroom also has a super sale online and in-store (Brick Lane). And, for one of the most reliably covetable sales, visit LKBennett. Shoes, dresses, bags and more.

Labour of Love sundress
M) The afore-mentioned My Wardrobe is definitely worth browsing, for that wishful 50% designer find. Elsewhere, By Malene Birger's own site has a 40%-off sale, making statement luxe items available for less. I know where I'll be heading...

Cordis Double-Breasted Shirt, by Malene Birger
Don't forget to check the retailers featured in my Last-Minute Gift Guide, for their sales. 'Part B' of my A-Z Guide of New Year Sales Shopping, coming soon...

Where are you going sales shopping? x

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